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Frequency
Published fortnightly on a Monday
(24 issues per year)
Established
November, 1986
Annual subscription price
$97.50 including GST
Cover price
$6.50 including GST | Audience
IT professionals responsible for IT strategy, acquisitions and implementation in corporate New Zealand
Circulation 4,702*
Readership 35,000**
Over 95% of Computerworld circulation is direct to subscribers
* NZ Audited Bureau of Circulation report for 6 months ended 31st December 09
**Nielsen Media Research National Readership Survey July 07 - June 08 |
Computerworld has been serving the New Zealand ICT community for over 20 years. It has and continues to deliver independent, up-to-date news and analysis about local and international ICT trends to help local organisations chart their own ICT development paths and make informed decisions about the management and deployment of information technology.
While other publications have come and gone and the interest of mainstream media has ebbed and flowed, Computerworld has been a constant in the New Zealand ICT landscape.
Our readers are decision-makers and influencers over millions of dollars of ICT spending in private and government organisations across the land. The Computerworld community is well educated, affluent and very hard to reach by other media.
COMPUTERWORLD IS INDEPENDENT, ACCURATE, FOCUSED AND FLEXIBLE
Independent: Computerworld editorial is independent of commercial interests. The paper reports without fear or favour what is really happening in ICT at home and abroad.
Accurate: Computerworld endeavours at all times to be accurate in its reporting by bringing the highest standards of journalism to its readers.
Focused: Computerworld is about business ICT and the ICT business. It is a publication for professionals and specialists in the use and management of ICT systems.
Flexible: Computerworld reacts quickly to ICT developments and delivers insightful information and commentary to help its readers understand ICT changes that could drastically affect their businesses.
Audience***
- Computerworld’s audience is educated, senior and well paid.
- 88% of Computerworld readers are male, 60% are over 40 years of age, 44% are in managerial roles and 56% earn over $75000 per annum.
- Print readers read every copy and pass it on for others to read.
- 75% of the audience read at least three of the last four editions.
- They are people who make or influence information technology buying decisions for New Zealand business, corporate and government organisations.
- More than half have visited a vendor website for further research after seeing an advertisement in Computerworld.
- They rate Computerworld the most useful publication in their work ahead of all other general newspapers and specialist ICT publications.
- Among senior management readers, Computerworld’s website is the leading specialist ICT site.
- Our readers are time-poor and hard to reach by other media.
- 78% of Computerworld’s total audience (print, online and newsletters) read the print edition.
- 57% read online.
- 44% read the newsletters.
- 22% read all three.
*** Computerworld Readership Survey Dec 06
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Contacts
| Advertising |
 | Ryan Ashton - Sales Manager, Computerworld
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| Editorial |
| Sarah Putt - Editor
David Watson - Deputy Editor
Randal Jackson - Journalist
Stephen Bell - Journalist
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| Production |
| Linda Tran - Sales & Production Co-Ordinator
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| Subscriptions |
| Julie Fraser - Bulk & Corporate Subscription Sales
Merlyn Gibson - Subscriptions Manager
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