 |
Advertising Specifications
Creative Delivery Deadlines
Please ensure you supply creatives five (5) working days prior to the campaign's start date. Send all creatives to the Online Ad Trafficker: online@ffxbusinessgroup.co.nz
Online Creatives
We accept 3 major types of online creative: GIFs/JPGs, Flash and HTML. We also accept third-party redirect tags (please supply javascript tags, not IFrame tags). Other types of rich media are subject to approval and more time needs to be allowed for us to test these creatives.
Flash creatives:
- If supplying a Flash creative you must also supply a backup GIF or JPG to serve to users who do not have the Flash plug-in
- If supplying a Flash creative, a hard-coded URL must not be used. A "clickTag" must be used instead (download the Ad Specifications PDF for more details)
Eye Blaster Creatives
- Our publisher account is Fairfax Business Media NZ.
- Please ensure creative is loaded to this account.
All creatives:
- Rich media clickthroughs must be targeted to a new window ("_blank")
- Click-through URL must be supplied (character limit: 100)
- Any special instructions should be included
| Media | Creative Types | Ad Size (pixels) | Max.
File Size | Ad Format
Gifs | Ad Format Rich Media |
| Web Sites | Big Banner Ads | 760w x 120h | 20Kb | Yes | Yes |
| Web Sites | Skyscraper Ads | 160w x 600h | 20Kb | Yes | Yes |
| Web Sites | Boombox/Island Ads* | 300w x 250h | 20Kb | Yes | Yes |
| Web Sites | Sponsored Multilinks** | 70w x 44h logo + 3 lines of text (30 chars max per line) | 10Kb | Yes | No |
* 300x250 Boombox/Island ads not available on FairfaxBM
** Sponsored Multilinks not available on PC World's PressF1 forum or FairfaxBM
Page Peel Creatives
The PagePeel is comprised of two graphic elements, the dog-ear which is the teaser, and the peelback which is revealed when rolling over the teaser. It is positioned in the top right-hand corner of the page. The dog-ear is set to 75 pixels high and if set to wider than 300 pixels a message will scroll from right to left. The peelback is set to 800w x 600h pixels and is revealed when the dog-ear is moused over. Full specifications are contained in the Ad Specifications PDF. We require more time to prepare and test these creatives so please provide creatives at least 5 working days prior to the start of the campaign.
Download page peel templates here.
Newsletter Creatives
We only accept GIFs or JPGs as creatives for our newsletters. Rich media is not compatible with all email programs and may be blocked by our subscribers' spam filters.
- A newsletter sponsorship normally includes: a 300x250 Boombox ad and a text ad
- Click-through URL must be supplied (character limit: 100)
- 70-word text ad should be supplied for our text-only newsletter subscribers and for html subscribers who have images turned off
- Any special instructions should be included
| Media | Creative Types | Ad Size (pixels) | Max. File Size | Ad Format
Gifs | Ad Format Rich Media |
| Newsletter | Boombox/Island Ads | 300w x 250h | 20Kb | Yes | No |
| Newsletter | Text Ad | 70 words approx. | - | Text only | No |
General Guidelines
- All advertising must conform to Fairfax Business Media's Standard Terms and Conditions for Web Sites
- Interactive advertisements must be user-initiated unless previously agreed with The Fairfax Business Media Online Network. Interactive ads cannot exceed the ad's pixel dimensions.
- Browser back button may not be disabled. Site visitors must be permitted to return to a Fairfax Business Media site via the browser back button.
- Advertisers should allow five (5) working days for Fairfax Business Media to change, add or update existing material.
- Advertisements cannot mislead the user. For example, Fairfax Business Media will not accept advertisements that look or act like Windows dialogue boxes or error messages.
- Advertisements cannot look like Fairfax Business Media content.
- Advertisements cannot contain pictures or images of minors or those who appear to be minors, or words describing individuals as such.
- Fairfax Business Media does not advertise tobacco products, gambling, and materials, products and services related to pornography.
- Fairfax Business Media reserves the right to reject creative if it requires a higher than normal percentage of CPU resources and would, as a result of this, cause other page elements to slow down. CPU usage guidelines are included in the Ad Specifications PDF.
- If a rich media ad is causing technical problems, the campaign will be suspended immediately until the problem can be resolved.
Ad Serving & Reporting
Atlas AdManager (http://www.atlassolutions.com/) provides the third party ad service we run on our sites, and all creatives are subject to their specifications.
Atlas AdManager also provides campaign reporting and statistics. If you wish to access reports yourself, mention this when you book your campaign and you will be provided with a login, password and instructions.
Delivery Address for Material
|
|