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Advertising Specifications

Creative Delivery Deadlines
Please ensure you supply creatives five (5) working days prior to the campaign's start date. Send all creatives to the Online Ad Trafficker: online@ffxbusinessgroup.co.nz

Online Creatives
Accepted creatives include: GIF, JPEG, PNG, SWF, HTML and third-party redirects (please supply JavaScript tags). All other types of rich media are subject to approval and require more time for testing.

Flash creatives:

If supplying a Flash creative you must also supply a backup GIF or JPEG to serve to users who do not have the Flash plug-in
Flash creatives must not use hard-coded URLs. A "clickTag" must be used instead (download the Ad Specifications PDF for instructions on inserting a clickTag into the SWF file)
Publish SWF file as version 8, 9 or 10 (max. version supported is 10.1). If using Flash CS5.5 note that the default SWF file version is Flash 10.2 which will not be accepted.
Use ActionScript 2.0 to create the clickTag. AS3 is not supported.
Flash ads must not exceed 18fps
CPU usage required by Flash file must be kept to a minimum. Flash files that consistently use an excessive amount of CPU may be rejected. See instructions in the Ad Specifications PDF for more information

Third-party redirect tags

Accepted third-party redirects include: Doubleclick DFA, Facilitate, Eyeblaster/MediaMind, Atlas, Mediaplex, Eyewonder. Other third-party redirects are subject to approval by Fairfax Media Business Group and may require additional lead time
Third-party redirects must be supplied as JavaScript-only tags
Please also supply any instructions for tracking clicks, cache-busting or serving impressions according to your ad server's recommendations
Any third-party costs are to be paid for by the advertiser unless agreed otherwise by Fairfax Media Business Group

MediaMind Creatives

All MediaMind/Eyeblaster ads should be loaded into our account under: Fairfax Business Media NZ

All creatives:

Rich media clickthroughs must be targeted to a new window ("_blank")
Click-through URL must be supplied (character limit: 254)
Any special instructions should be included

Media	Creative Types	Ad Size (pixels)	Max. File Size	Rich Media?
Web Sites	Big Banner (or Leaderboard)	760w x 120h (or 728w x 90h)	40Kb	Yes
Web Sites	Skyscraper	160w x 600h	40Kb	Yes
Web Sites	Medium Rectangle/Halfpage	300w x 250h (or 300w x 600h)	40Kb	Yes

Newsletter Creatives
We only accept GIFs or JPEGs as creatives for our newsletters. Rich media is not compatible with all email programs and may be blocked by our subscribers' spam filters.

A newsletter sponsorship normally includes: a 300x250 Medium Rectangle plus a Text ad
Click-through URL must be supplied (character limit: 254)
100-word text ad should be supplied for our newsletter subscribers who receive text-only newsletters and for HTML-only subscribers who have images turned off
The latest versions of Microsoft Outlook do not support animation - we recommend that either the call to action appear in the first frame or don't use an animated GIF
Any special instructions should be included

Media	Creative Types	Ad Size (pixels)	Max. File Size	Rich Media?
Newsletter	Medium Rectangle	300w x 250h	20Kb	No
Newsletter	Text Ad	100 words approx. plus link	-	No

Wallpaper Creatives
The wallpaper works in conjunction with the Big Banner creative at the top of the page to wrap the advertising around the content of our sites. The wallpaper is not clickable, only the accompanying Big Banner is clickable. The wallpaper should be designed with the main artwork within a 1280w by 960h region, which is viewable by the majority of web visitors. Photoshop template can be downloaded here.

Item	Specifications
Wallpaper dimensions	1600px wide x 1200px high (the inner 990px is reserved for site content)
Ad unit dimensions	Big Banner (760px wide x 120px high)
Max. file size	150kB max.
Background color	Use #FFFFFF (white) to blend with the background of the site or supply hexadecimal code for the background color which will blend with the wallpaper
File formats	Supply as layered PSD. Skin will be created by FBG as a GIF/JPG
Fonts	All fonts must be delivered with the creative in PC format in case of necessary edits
Animation	Not allowed
Alt Text	Not allowed
Linking URL	Not allowed, except on the Big Banner
Testing	All creatives must function uniformly on both Mac and PC platforms as well as multiple browser versions of Internet Explorer, Firefox and Chrome
Image Maps	Not allowed
Sound	Not allowed
Image Rotation	Maximum of 1 change of creative per campaign per week. All creative changes must be supplied before the campaign begins by required deadline
Third-party Serving	Not allowed
Deadlines	FBG requires that all creatives be supplied ten business days prior to launch date. If the submitted creative does not conform to these specifications, it will not be placed online and may result in a delayed launch date.

General Guidelines

All advertising must conform to Fairfax Business Media's Standard Terms and Conditions for Web Sites
Creatives must not contain strobing effects
Interactive advertisements must be user-initiated unless previously agreed with The Fairfax Business Media Online Network. Interactive ads cannot exceed the ad's pixel dimensions unless by prior agreement
Browser back button may not be disabled. Site visitors must be permitted to return to a Fairfax Business Media site via the browser back button
Advertisers should allow five (5) working days for Fairfax Business Media to change, add or update existing material
Advertisements cannot mislead the user. For example, Fairfax Business Media will not accept advertisements that look or act like Windows dialogue boxes or error messages
Advertisements cannot look like Fairfax Business Media content
Advertisements cannot contain pictures or images of minors or those who appear to be minors, or words describing individuals as such
Fairfax Business Media does not advertise tobacco products, gambling, and materials, products and services related to pornography
If a rich media ad is causing technical problems, the campaign will be suspended immediately until the problem can be resolved

Ad Serving & Reporting
DoubleClick provides the third party ad service we run on our sites, and all creatives are subject to their specifications.

Delivery Address for Material

Ad Trafficker

Email:online@ffxbusinessgroup.co.nz

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Fairfax Media Business Group reaches more than 300,000 New Zealanders each month through its publications, exhibitions, conferences and online services.

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