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Advertising Specifications
Creative Delivery Deadlines
Please ensure you supply creatives five (5) working days prior to the campaign's start date. Send all creatives to the Online Ad Trafficker: online@ffxbusinessgroup.co.nz
Online Creatives
Accepted creatives include: GIF, JPEG, PNG, SWF, HTML and third-party redirects (please supply JavaScript tags). All other types of rich media are subject to approval and require more time for testing.
Flash creatives:
- If supplying a Flash creative you must also supply a backup GIF or JPEG to serve to users who do not have the Flash plug-in
- Flash creatives must not use hard-coded URLs. A "clickTag" must be used instead (download the Ad Specifications PDF for instructions on inserting a clickTag into the SWF file)
- Ads should be designed for Flash Player 8 or 9 and should use ActionScript 2.0
- Flash ads must not exceed 18fps
- CPU usage required by Flash file must be kept to a minimum. Flash files that consistently use an excessive amount of CPU may be rejected. See instructions in the Ad Specifications PDF for more information
Third-party redirect tags
- Accepted third-party redirects include: Doubleclick DFA, Facilitate, Eyeblaster, Atlas, Mediaplex, Eyewonder. Other third-party redirects are subject to approval by Fairfax Media Business Group and may require additional lead time
- Third-party redirects must be supplied as JavaScript tags only
- Please also supply any instructions for tracking clicks, cache-busting or serving impressions according to your ad server's recommendations
- Any third-party costs are to be paid for by the advertiser unless agreed otherwise by Fairfax Media Business Group
Eyeblaster Creatives
- All Eyeblaster ads should be loaded into our account under: Fairfax Business Media NZ
All creatives:
- Rich media clickthroughs must be targeted to a new window ("_blank")
- Click-through URL must be supplied (character limit: 254)
- Any special instructions should be included
| Media | Creative Types | Ad Size (pixels) | Max.
File Size | Rich Media? |
| Web Sites | Big Banner (or Leaderboard) | 760w x 120h (or 728w x 90h) | 40Kb | Yes |
| Web Sites | Skyscraper* | 160w x 600h | 40Kb | Yes |
| Web Sites | Medium Rectangle | 300w x 250h | 40Kb | Yes |
| Web Sites | Sponsored Multilink | 70w x 44h logo plus 3 lines of text
(30 chars per line incl. spaces) | 10Kb | No |
*Skyscrapers not available on PC World's PressF1 forum
Newsletter Creatives
We only accept GIFs or JPEGs as creatives for our newsletters. Rich media is not compatible with all email programs and may be blocked by our subscribers' spam filters.
- A newsletter sponsorship normally includes: a 300x250 Medium Rectangle plus a Text ad
- Click-through URL must be supplied (character limit: 254)
- 100-word text ad should be supplied for our newsletter subscribers who receive text-only newsletters and for HTML-only subscribers who have images turned off
- Any special instructions should be included
| Media | Creative Types | Ad Size (pixels) | Max.
File Size | Rich Media? |
| Newsletter | Medium Rectangle | 300w x 250h | 20Kb | No |
| Newsletter | Text Ad | 100 words approx. plus link | - | No |
General Guidelines
- All advertising must conform to Fairfax Business Media's Standard Terms and Conditions for Web Sites
- Creatives must not contain strobing effects
- Interactive advertisements must be user-initiated unless previously agreed with The Fairfax Business Media Online Network. Interactive ads cannot exceed the ad's pixel dimensions unless by prior agreement
- Browser back button may not be disabled. Site visitors must be permitted to return to a Fairfax Business Media site via the browser back button
- Advertisers should allow five (5) working days for Fairfax Business Media to change, add or update existing material
- Advertisements cannot mislead the user. For example, Fairfax Business Media will not accept advertisements that look or act like Windows dialogue boxes or error messages
- Advertisements cannot look like Fairfax Business Media content
- Advertisements cannot contain pictures or images of minors or those who appear to be minors, or words describing individuals as such
- Fairfax Business Media does not advertise tobacco products, gambling, and materials, products and services related to pornography
- If a rich media ad is causing technical problems, the campaign will be suspended immediately until the problem can be resolved
Ad Serving & Reporting
Atlas AdManager (http://www.atlassolutions.com/) provides the third party ad service we run on our sites, and all creatives are subject to their specifications.
Atlas AdManager also provides campaign reporting and statistics. If you wish to access reports yourself, mention this when you book your campaign and you will be provided with a login, password and instructions.
Delivery Address for Material
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